Search engine optimization, or SEO for short, is the art and science of making your website and its content attractive to search engines like Google.
By optimizing your site, you make it more likely that people will find you when they are searching online.
SEO involves various methods to improve your ranking in organic search results, that is, search results that come up naturally rather than being paid advertisements.
How Do Search Engines Work?
Understanding how SEO works helps to understand how search engines work.
Essentially, these services send out spiders or bots to crawl the internet looking for new information, populating their “indexes” large databases full of web content.
These indexes allow users to enter keywords and receive relevant results quickly.
The idea behind this process is to help the user easily find what they’re looking for in relevance to what they searched.
The better a site’s on-page optimization, including elements like internal linking structure and technical backend features such as properly structured metadata, the more effective it is.
Off-page promotion through earning links from other websites and social shares and mentions also plays a role.
When these elements can match searcher intent within popular topics/queries related to our industry/niche/service offerings, generally speaking, the higher the rankings over time.
This leads to generating meaningful amounts of traffic and conversion opportunities from interested visitors.
What Are The Main Goals Of Investing In Developing A Strong SEO Strategy?
When pursuing an investment into developing strong ranks or visibility campaigns (it is important not to confuse directly trying rank/position only first SERP page placement); goals often fall into one or several categories relating to achieving better traffic via referrals sources where we can generate qualified leads/conversions:
More Visibility Online
One crucial goal pursued by most sites invested in Search Engine Optimization strategy development is attaining maximum organic reach.
This is achieved via various tracked keyword phrases associated with our team’s products/services/offers/website pages/assets in a general sense.
This is important since roughly 75% of “traffic click-thru rates” originate from SERP first page ranks.
For example, if you run a bakery specializing in chocolate cakes, you’ll want to ensure that when people search for “chocolate cake,” your website appears among the top results.
More Traffic To Your Digital Assets
Perhaps the most fundamental goal of SEO is to drive more traffic to your online assets, including websites/pages/videos – ideally, qualified visitors interested in what you offer.
As mentioned earlier, specific commercial goals, such as leads or conversions, may exist pertaining to these search queries.
Visits stemming from keyword matches can theoretically increase product sales on those pages. This directly generates profits or, at the very least, results in stronger engagement from potentially loyal customers.
Better Quality Traffic Leads With Higher Conversion Rates
It’s important to prioritize overall visibility and to care about attracting visitors whose profiles and attributes match our business objectives.
By attempting to achieve this higher efficiency through one’s site’s architecture, structure, content distribution, and call-to-actions, we aim to craft better engagement with users who are likelier buyers of our goods or services.
If implemented correctly, we can engage external digital asset owners, bloggers, podcasters, or media professionals using various applications within diverse types of link building, market reach outreach, image-video link integration, and display ads strategies.
This approach is more effective than relying on large push metrics without gradually building a long-term, sustainable niche customer base.
Attracting More Qualified Visitors Seeking Specific Results From Their Queries
SEO work can help finesse campaigns with an added layer of sound strategy during the development process.
As related sites are optimized, they are made highly discoverable by humans and crawlers, spiders, or bots.
These are tasked with identifying and ranking web content that meets criteria, such as seeking answers, providing information, or solving problems as efficiently and effectively as possible.
Greater Intelligibility And Access Between You & Search Engines Alike
Ultimately, it’s all about providing a good user experience, which naturally enhances profitability opportunities.
Without a tailored creative approach balancing good strong optimization practices, there likely be less positive project outcomes due to missed partake individuals desirable target audience demographics.